Access comprehensive dashboards and reports for your social marketing pages, tabs, and campaigns. Wildfire’s Analytics enables you to understand your customers, continuously improve your strategy, and drive better results.
Complete Control of Social Data
With Wildfire’s data management system, you can aggregate, analyze, delete, report, and export data. Sync your social data with email marketing solutions to simplify the integration of social with your other marketing campaigns.
Specify different levels of access to data by defining unique permissions for each stakeholder.
Performance Analysis from Multiple Angles
Analytics organizes your data along four key tracks, providing different views tailored for all types of users, from CMOs to frontline social media managers.
- Industry Benchmarks: Understand your performance in comparison to competitors based on data we’ve collected from millions of social pages.
- Property and Page Data: View property and page summaries in a single, unified interface. Use time-series graphs to analyze trends over time across multiple variables.
- Tab and Promotion Metrics: Quickly pinpoint what’s working, and iterate your strategy to optimize results. Incorporate referral sources and compare demographics data for campaigns so you can develop relevant content that matches audience preferences.
- Audience Engagement: Access granular metrics for specific messages. Measure the referrals and visits that your posts generate so you can optimize your communication based on what drives results.