Data Driven Content


Wildfire is the industry leader in providing marketers the tools to create engaging content to grow, engage, and monetize their social audience. By combining robust analytics with powerful and easy to use publishing, ads and messaging software, marketers can build hugely engaging data-driven campaigns while minimizing cost and time to market. 

Comprehensive Content Analytics 

At the company level, compare growth and engagement across your pages, brands, and social networks to determine your best performing content strategies. At a property level, track results by ad units, posts and in-page applications to continuously improve content and drive better performance. 

Total Content Design Flexibility

Only Wildfire allows you to publish your custom page content in three ways:

  • For complete customization, build pages from scratch using CSS 
  • To minimize cost and effort, customize your page from your choice of the largest template library in the industry 
  • Finally, you can customize a pre-built template with full access to the underlying code for the perfect blend of speed and brand control

Design Once, Publish Across Multiple Networks

Create integrated campaigns across social networks by efficiently building pages, scheduling and sending messages, running ads and viewing results in one interface. Deploy the same content across multiple networks and your website for maximum efficiency, or easily create custom content targeted to each network to maximize relevancy and viral reach.

Rich Media Content

Publish engaging and viral content, such as videos, photos, contests, coupons, and sweepstakes, on custom tabs, or message multi-media content directly to your social audience.  

Mobile Optimized 

Wildfire’s templates, built according to the principles of “responsive design,” are automatically self-optimized for the device on which the content is viewed. As a marketer, you only need to create your content once, and it looks great on any device.

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