Measure social ROI
Since the launch of social marketing, quantifying the impact of social media has been a guessing game. Through integrations between Wildfire, Google Analytics, and Google Tag Manager, you’ll never have to guess again. Now you’ll see an end-to-end view of each customer’s journey, connecting the dots between your online advertising, paid and organic social engagement, and website conversions.
Measure how social drives website revenue
You can finally get social the credit it deserves. Using automated link tracking, see how your social landing pages and posts lead to website conversions, and compare the revenue that different audience segments drive. You’ll view your results in Google Analytics, making it easier for the rest of your organization to see the impact of social.
See social in the customer journey
With Wildfire’s integration with Google Tag Manager, you can now tag your social landing pages as easily as you tag your website pages. This gives you a seamless view of the customer journey–from any digital ad to your social landing page to your website–within whichever analytics platform you’re already using, so you can see how effective your social marketing is at driving revenues.
View your social and digital analytics together
Track social campaigns alongside your other digital campaigns within any analytics or ad serving platform you use. Compare the effectiveness of your digital ads, social ads, and organic reach, so you can allocate your ad spend based on what works.
Measure your social performance
See growth and engagement across your social properties, or focus on specific landing pages and posts. View traffic sources to understand which content leads people to your social pages. Through referral tracking, identify when peer recommendations drive conversions, and see which of your fans and followers are your biggest advocates.
Customize your reporting
Customize your social analytics to create relevant reports for each of your stakeholders. Just drag and drop to choose which metrics you want to view, such as leads, engagement rate, and shares. Then generate the report you need right on the spot.